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Chattanooga

LIFE-LINE WORLDWIDE 10TH YEAR ANNIVERSARY!

Nashville, TN-Jason Hollis, owner of Life-Line Worldwide has been in business now for 10 Years, as well as working for over 28 years in the Music Business in several different capacities.  The last 10 Years, he has worked with artists in multiple genres from Hip Hop, Rock, Country, Praise & Worship, Gospel, and R&B.  Working various positions in PR, Marketing Strategist, Brand Manager, A&R, Distribution, Project Manager, Radio Promotions, Artist Management, as well as a Studio Musician, Producer/Engineer, and Songwriter.  “Over the years I have worked with Gold, Platinum and Independent artists; and I have had an incredible time overseeing artists careers and working on hundreds of albums it has truly been a blessing. I’ve had ups and downs like everyone in this business but I must say that God has always directed me through it all to come out on the other side.”  In addition to the music business side of things, Jason has traveled around the world on mission trips to multiple countries in Africa, Europe, and here in the USA for people with needs.  “I never thought that I would ever be placed in the mission field; it was something I said I would never do but then God said, “ok, I’m gonna take you out of your comfort zone.” What I found was it was absolutely humbling and I learned so much from the different cultures that I visited; it was an amazing blessing for me and my wife to see.”  The future at Life-Line Worldwide will continue to grow in many different ways with the ever changing Music Business and I’m sure Jason Hollis will continue to help raise up new artists for the generations to come.

NEW YEAR, NEW MUSIC BIZ

I know I’m a month late for this but, I’ve been working hard behind the scenes setting up 2018.  I’m finishing my first book about Marriage, preparing new music business ventures, and finishing an album with my songwriting partner, Kevin Herrick for our group, Heller Ridge.  I’m really excited to share with you all about some opportunities that have been presented to me; more on that later.   Artists, if you need help creating, writing songs, marketing, A&R, or setting up your album for the marketplace give us a call here at Life-Line Worldwide, we want to shape artists into who they will become to further their career for longevity.  We are getting ready to celebrate our 10th Year Anniversary on February 8th of working with multiple genres of artists and labels in various capacities.  I’ve had a huge learning curve throughout the years; and it’s not been an easy task growing a business from the ground up but, with God’s help and many colleagues giving me advice throughout the years; I’ve persevered through it all and come out on the other side.  The music business has changed drastically since I began 28 years ago and I want to let you know that I do not have all the answers but, I never stop learning so that I can direct artists so that they understand how to navigate through all of the noise.  Let’s all work out our calling and put aside all of the distractions so that we can move forward and become the change that we want to see in this world.

MATT MAYER “AMERICAN SURVIVOR” INDIE GO GO CAMPAIGN!

Dallas, TX-Hip Hop Recording Artist, Matt Mayer is giving fans an opportunity to join with him at: www.indiegogo.com/projects/matt-mayer-s-mission-to-america-music-rap#/

STREAMING VS. BUYING RECORDS

I remember going out to multiple record stores on Saturdays it was my hang-time with friends; we all were looking for that “find” for the day.  Those days are few and far between with record stores barely surviving now days and the Music Business is at a new place that it’s never been before; retail is all but gone in the “Big Box Chains” and like I said record stores are almost gone with the exception of the cool, hip, small vinyl stores popping up around the country.  There are the rare unique stores like McKays Books & Music in Tennessee that carry everything from music in cd’s, cassettes, vinyl, even 8-tracks! To books, musical instruments, stereos, video games, movies, etc.  But for the most part the stores like Tower Records, Sam Goody, Camelot Music, CD Warehouse, Musicland, & Hastings are a thing of the past.  With vinyl records sales over 13 million in 2016 and is projected to grow again by the end of 2017 it seems that the resurgence is not a fluke or fad it’s here to stay.  For how long who knows but music lovers like myself are loving it!  Compact Discs sales or CD’s are down to 104 million units sold in 2016.  The good news is that physical sales were actually up from over a decade ago in the total share of album sales than the previous year.  But the big elephant in the room is Streaming a format that’s been around since 2008 or at least that’s when it truly became a way to get music through an app on your phone.  We all know Napster started the sharing-file system but streaming services like Spotify, Apple Music, and Amazon Unlimited have become the main source for people all around the world to listen to music.  Music Streaming has taken over now and is the largest share of the Music Business;  there are over 400 million subscribers and counting!  It doesn’t look like it’s going to slow down anytime soon; so, what do we do as consumers of music? What is our best option? Do we continue to purchase music in physical form or do we sucumb to the inevitable and get a streaming service for our music collections?  I for one, will always buy music physically because I love to read the liner notes of who produced, wrote the songs, what musicians played on it, etc.   But I’m going to make a decision soon on a streaming app to go forward with so that I can save some cash instead of spending thousands of dollars per year on music when I can put it on other things.  I’ll still buy my favorite bands and maybe some new bands if I like them enough to give them the nod on a physical purchase.  I still take my ipods everywhere for now, but I have a feeling that will end in the coming years.  I just wanted to give you an overview where we are in the Music Business right now and where we are going; the choice is yours keep buying music physically or join the millions of Music Streaming listeners. Or do like myself use them all and see where the road takes you.