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CMA Awards

NEW YEAR, NEW MUSIC BIZ

I know I’m a month late for this but, I’ve been working hard behind the scenes setting up 2018.  I’m finishing my first book about Marriage, preparing new music business ventures, and finishing an album with my songwriting partner, Kevin Herrick for our group, Heller Ridge.  I’m really excited to share with you all about some opportunities that have been presented to me; more on that later.   Artists, if you need help creating, writing songs, marketing, A&R, or setting up your album for the marketplace give us a call here at Life-Line Worldwide, we want to shape artists into who they will become to further their career for longevity.  We are getting ready to celebrate our 10th Year Anniversary on February 8th of working with multiple genres of artists and labels in various capacities.  I’ve had a huge learning curve throughout the years; and it’s not been an easy task growing a business from the ground up but, with God’s help and many colleagues giving me advice throughout the years; I’ve persevered through it all and come out on the other side.  The music business has changed drastically since I began 28 years ago and I want to let you know that I do not have all the answers but, I never stop learning so that I can direct artists so that they understand how to navigate through all of the noise.  Let’s all work out our calling and put aside all of the distractions so that we can move forward and become the change that we want to see in this world.

SONGWRITING 101: CREATING AN ARRANGEMENT

Nashville, TN-Musician, Songwriter, Producer, Jason Hollis owner of Life-Line Worldwide wanted to share his take on “Creating An Arrangement” this can be written in many ways some musicians/producers do it all after the song is written and piece each part together or some do it as the song is being written.  “I wanted to let you all know that when I’m writing I’m usually thinking of the entire wide-screen picture of how I want the song to look, sound, and feel to the listener.  In the past I would write the chorus and then build the song around that but recently, I’ve been creating the intro to the song and writing from the first verse on; I hear in my head the guitars, keys, drums, strings, etc. all the way how to begin with a hook on the instrumental before a note is sung.  I work in increments from the intro, the verse, pre-chorus, chorus, if there’s a bridge, instrumental after the bridge or back to the chorus to the ending either fading out or a true ending arrangement.  At the same time, I’m thinking about the vocal arrangements on harmonies or stacking vocals on the melody of the song. I want the Country, Rock, R&B, Gospel, Jazz, or Southern Gospel that I’m recording to have that live sound like you’re in the room with me. I’ve listened to thousands of recordings and there was just a certain sound of how everything was recorded back then from The Beatles, The Rolling Sones, Led Zeppelin, Motown, The Staple Singers, Johnny Cash, The Eagles, and the list goes on and on. Now, on the Hip Hop, Electronic/Dance, or Pop I may be stacking tracks full of drum tracks, synths, samples, or vocals because that’s usually what I hear in my head; on occasion I utilize real instruments like bass, guitars, horns, or other instruments that I feel the song calls for.  As a songwriter, I literally have hundreds of unfinished songs, snippets of ideas, guitar riffs, and piano ideas galore maybe one day I’ll finish them all? I hope so but for now if something hits me I’m finishing the entire song and then moving on to the next one.  I am truly addicted to music it soothes my soul, it touches every emotion in me, it inspires me, and I hope it touches people in every walk of their lives and every situation that they are going through.  Ultimately, for me I pray that God speaks through the songs that I create to people everywhere and lives are effected” exclaims Jason Hollis.

SONGWRITERS: JASON HOLLIS & KEVIN HERRICK

Hollis Herrick Songwriting 1Nashville, TN-Life-Line Worldwide Music Publishing Owner and Songwriter, Jason Hollis along with long-time Songwriting partner, Kevin Herrick have been putting the finishing touches on a brand new batch of songs.  The two first started working together years ago playing with Country recording artist, Jeremy Miller and at church; now for the last two years have been writing songs getting back to what they do best.   “I’ve been writing for years even before I moved to Nashville I’ve been involved in the writing process whether it was Southern Gospel, Country, or Bluegrass it’s always been a part of me. Writing with Jason Hollis has been great because he comes from the Rock-N-Roll world and he has amazing melodies.  It’s not your traditional Country sound but it’s definately got a Country feel to it.  I enjoy the way we work together; there’s just something about it that just works,” says Kevin Herrick.  “Working on the first ten songs has taken a while but now we are seeing the light at the end of the tunnel; Working with Kevin has taught me a lot about songwriting and about Country music in general; how to really tell a story and make it come alive for the listener.  I have been having the time of my life,” says Jason Hollis.  The two will be playing out at small venues around the Nashville area to introduce the songs to people in the not to distant future.  Be on the lookout over the next year for an album to appear as well; more to come on that later.

JASON HOLLIS: MUSICIAN IN NASHVILLE

J Hollis Musician Web VersionNashville, TN-Life-Line Worldwide Owner, Jason Hollis has been a professional musician since the mid-eighties and has traveled all over the world playing entertaining music lovers with bands and artists in Rock, Country, Gospel, R&B, Pop, and Praise & Worship genres of music.  Jason Hollis has been working playing sessions and live music as a Bass Player and Vocalist for the last 24 years in Nashville, TN.  As he continues his journey as a musician, Jason has also been a Songwriter for decades with Top 10 & Top 20 hits under his belt in Christian Music he now looks to doing the same in many different genres.  Currently, he is working with fellow songwriter, Kevin Herrick on Country songs to pitch to different artists as well as playing locally to keep things in perspective.  “I’ve really grown to love writing songs with Kevin because we have this unique chemistry together that I’ve never had with anyone before; we really compliment each other and whether it’s the melody or the lyrics we work until the song is just right and the storyline conveys what we indended it to be,”  says Jason Hollis.  When asked about writing in Nashville Jason had this to say,”Nashville is maybe the greatest city to be a songwrter in because there is such diversity and it’s been changing so much over the last decade;  everything is here now not just Country Music even though it is still the constant driving force here.  I enjoy wrting here because you can write with anyone from multiple genres because everything is here now from Hip Hop to Metal to Country it’s amazing!  I have worked as an A&R guy independently with Hip Hop, Gospel, and Rock music for years now because I can get on the phone and call musicians, producers, etc. who are professionals in those genres to make great records.  Also, Atlanta, St. Louis, Memphis, and Louisville, are not far away to collaborate with other musicians; so it really works well for the working musician.” If you want to hire Jason Hollis as a musician for session work or a live musician on your tour go to the contact page on the Life-Line Worldwide website.