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LIFE-LINE WORLDWIDE MUSIC PUBLISHING

HELLER RIDGE SESSIONS GOING STRONG!

Nashville, TN-Heller Ridge is a new name to some in the Country Music and Southern Rock world but, to Jason Hollis and Kevin Herrick this has been years in the making.  They have been performing on the road touring and doing session work in studios for over 28 years; and have been writing partners for over three years now creating their upcoming debut album of ten new songs, self-titled “Heller Ridge.”  “We have been perfecting these songs for a few years now and we just want to make an album full of songs that fans will enjoy for years to come.  We really started out to get our songs heard as songwriters but we decided to go ahead and put it out ourselves as Heller Ridge.” says Jason Hollis.  Working along side of the guys is platinum-selling, recording session drummer, Patrick Maley who has stepped in to play drums and percussion throughout the album.  “The guys asked me to play over a year ago and I said let’s do it!  I have known these guys for years and love their songwriting so I jumped at the chance to play.  The guys came over last week and we started cutting drums and bass at my home studio.” said Patrick.  The album is at the half-way mark now and will hopefully be completed before this summer of 2018.  “We are so excited to get this album out to folks who want to hear something that’s different than what’s on radio right now songs with strong hooks that you just automatically start singing after you hear them.  Our biggest hope is that you like it so much that you keep spinning it again and again” says Kevin Herrick.  Be on the lookout for their debut album later this year.

SONGWRITING 101: CREATING AN ARRANGEMENT

Nashville, TN-Musician, Songwriter, Producer, Jason Hollis owner of Life-Line Worldwide wanted to share his take on “Creating An Arrangement” this can be written in many ways some musicians/producers do it all after the song is written and piece each part together or some do it as the song is being written.  “I wanted to let you all know that when I’m writing I’m usually thinking of the entire wide-screen picture of how I want the song to look, sound, and feel to the listener.  In the past I would write the chorus and then build the song around that but recently, I’ve been creating the intro to the song and writing from the first verse on; I hear in my head the guitars, keys, drums, strings, etc. all the way how to begin with a hook on the instrumental before a note is sung.  I work in increments from the intro, the verse, pre-chorus, chorus, if there’s a bridge, instrumental after the bridge or back to the chorus to the ending either fading out or a true ending arrangement.  At the same time, I’m thinking about the vocal arrangements on harmonies or stacking vocals on the melody of the song. I want the Country, Rock, R&B, Gospel, Jazz, or Southern Gospel that I’m recording to have that live sound like you’re in the room with me. I’ve listened to thousands of recordings and there was just a certain sound of how everything was recorded back then from The Beatles, The Rolling Sones, Led Zeppelin, Motown, The Staple Singers, Johnny Cash, The Eagles, and the list goes on and on. Now, on the Hip Hop, Electronic/Dance, or Pop I may be stacking tracks full of drum tracks, synths, samples, or vocals because that’s usually what I hear in my head; on occasion I utilize real instruments like bass, guitars, horns, or other instruments that I feel the song calls for.  As a songwriter, I literally have hundreds of unfinished songs, snippets of ideas, guitar riffs, and piano ideas galore maybe one day I’ll finish them all? I hope so but for now if something hits me I’m finishing the entire song and then moving on to the next one.  I am truly addicted to music it soothes my soul, it touches every emotion in me, it inspires me, and I hope it touches people in every walk of their lives and every situation that they are going through.  Ultimately, for me I pray that God speaks through the songs that I create to people everywhere and lives are effected” exclaims Jason Hollis.

RECORDING NEW MUSIC AT RED ROOM STUDIOS

Nashville, TN-Life-Line Worldwide Music Publishing owner, songwriter, Jason Hollis & songwriting partner, Kevin Herrick have been finishing up four new songs getting the basic arrangements with acoustic guitars & vocals recorded which finishes ten new songs in their catalog.  “We will begin to record a new album in the first of the year which will be out later in 2017.  We are going all out on this one with full production, it will be a new sound that we’ve created from my rock n roll writing style & Kevin’s country influence” says Jason Hollis.  Be on the lookout for more music from the writing duo in different genres of music writing for other artists as well as for their own.

SONGWRITING 101: SETTING UP YOUR BRAND

Presentation1 (2)The music business is a crazy ride that I’ve had the pleasure or heartache in some cases that I’ve been a part of most of my life since I was a teenager.  It’s a game filled with ups and downs but for the most part I’ve enjoyed it; a lot of it I had to learn the hard way through trial and error because no one showed me certain aspects of it.  After hundreds of albums I’ve had the opportunity to work on in A&R, Distribution, Marketing, Radio Promotions, Music Videos, as a Musician/Vocalist, etc. I’ve learned that most artists don’t take the time to learn the business side of the music business as much as they work on their craft creating music.  I just wanted to share with you how an artist can set-up their brand in this day and age of the Music and Entertainment business in a brief article.