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LIFE-LINE WORLDWIDE 10TH YEAR ANNIVERSARY!

Nashville, TN-Jason Hollis, owner of Life-Line Worldwide has been in business now for 10 Years, as well as working for over 28 years in the Music Business in several different capacities.  The last 10 Years, he has worked with artists in multiple genres from Hip Hop, Rock, Country, Praise & Worship, Gospel, and R&B.  Working various positions in PR, Marketing Strategist, Brand Manager, A&R, Distribution, Project Manager, Radio Promotions, Artist Management, as well as a Studio Musician, Producer/Engineer, and Songwriter.  “Over the years I have worked with Gold, Platinum and Independent artists; and I have had an incredible time overseeing artists careers and working on hundreds of albums it has truly been a blessing. I’ve had ups and downs like everyone in this business but I must say that God has always directed me through it all to come out on the other side.”  In addition to the music business side of things, Jason has traveled around the world on mission trips to multiple countries in Africa, Europe, and here in the USA for people with needs.  “I never thought that I would ever be placed in the mission field; it was something I said I would never do but then God said, “ok, I’m gonna take you out of your comfort zone.” What I found was it was absolutely humbling and I learned so much from the different cultures that I visited; it was an amazing blessing for me and my wife to see.”  The future at Life-Line Worldwide will continue to grow in many different ways with the ever changing Music Business and I’m sure Jason Hollis will continue to help raise up new artists for the generations to come.

NEW YEAR, NEW MUSIC BIZ

I know I’m a month late for this but, I’ve been working hard behind the scenes setting up 2018.  I’m finishing my first book about Marriage, preparing new music business ventures, and finishing an album with my songwriting partner, Kevin Herrick for our group, Heller Ridge.  I’m really excited to share with you all about some opportunities that have been presented to me; more on that later.   Artists, if you need help creating, writing songs, marketing, A&R, or setting up your album for the marketplace give us a call here at Life-Line Worldwide, we want to shape artists into who they will become to further their career for longevity.  We are getting ready to celebrate our 10th Year Anniversary on February 8th of working with multiple genres of artists and labels in various capacities.  I’ve had a huge learning curve throughout the years; and it’s not been an easy task growing a business from the ground up but, with God’s help and many colleagues giving me advice throughout the years; I’ve persevered through it all and come out on the other side.  The music business has changed drastically since I began 28 years ago and I want to let you know that I do not have all the answers but, I never stop learning so that I can direct artists so that they understand how to navigate through all of the noise.  Let’s all work out our calling and put aside all of the distractions so that we can move forward and become the change that we want to see in this world.

JASON HOLLIS: MUSICIAN IN NASHVILLE

J Hollis Musician Web VersionNashville, TN-Life-Line Worldwide Owner, Jason Hollis has been a professional musician since the mid-eighties and has traveled all over the world playing entertaining music lovers with bands and artists in Rock, Country, Gospel, R&B, Pop, and Praise & Worship genres of music.  Jason Hollis has been working playing sessions and live music as a Bass Player and Vocalist for the last 24 years in Nashville, TN.  As he continues his journey as a musician, Jason has also been a Songwriter for decades with Top 10 & Top 20 hits under his belt in Christian Music he now looks to doing the same in many different genres.  Currently, he is working with fellow songwriter, Kevin Herrick on Country songs to pitch to different artists as well as playing locally to keep things in perspective.  “I’ve really grown to love writing songs with Kevin because we have this unique chemistry together that I’ve never had with anyone before; we really compliment each other and whether it’s the melody or the lyrics we work until the song is just right and the storyline conveys what we indended it to be,”  says Jason Hollis.  When asked about writing in Nashville Jason had this to say,”Nashville is maybe the greatest city to be a songwrter in because there is such diversity and it’s been changing so much over the last decade;  everything is here now not just Country Music even though it is still the constant driving force here.  I enjoy wrting here because you can write with anyone from multiple genres because everything is here now from Hip Hop to Metal to Country it’s amazing!  I have worked as an A&R guy independently with Hip Hop, Gospel, and Rock music for years now because I can get on the phone and call musicians, producers, etc. who are professionals in those genres to make great records.  Also, Atlanta, St. Louis, Memphis, and Louisville, are not far away to collaborate with other musicians; so it really works well for the working musician.” If you want to hire Jason Hollis as a musician for session work or a live musician on your tour go to the contact page on the Life-Line Worldwide website.

LIFE-LINE WORLDWIDE MUSIC PUBLISHING: SONGWRITING 101

Presentation1 (2)Nashville, TN-Jason Hollis the owner of Life-Line Worldwide Music Publishing through BMI has been hard at work on a new batch of songs in a wide-range of genres from Country, Pop, Rock, R&B, and Praise & Worship.  “My new approach is starting to work; I usually demo out my songs on guitar or keyboard and record them on a digital recording device.  Then, head to Red Room Studios to record a basic acoustic track to check the song structure from top to bottom mainly to make adjustments of exactly what I’m hearing in my head.  I usually take a bit of time to listen over and over to the song to make sure that I like the lyrics, hook, the story-line, and is it a “hit” in my mind?”  I also make sure to listen to everything that’s current out there if it’s Indie or Top 40 not to compare but to make sure that my music isn’t dated-sounding.   For instance, when I’m working on an R&B or a Pop song I usually create a rough beat to play to so I get the groove that’s in my head and it makes it a lot easier  to create.  I had a good friend tell me that if you’re not writing everyday in some form or fashion then you’re not a real songwriter.  I took that to heart and now have begun to really push harder and hone my creative process to go farther than I ever have before.