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JAPHIA LIFE “WELCOME TO HEARTSVILLE” IS OUT NOW!!

MATT MAYER IN NASHVILLE

Dallas, TX-Songwriter, Producer, Rapper, Recording Artist, Matt Mayer has been hard at work on his upcoming debut album, American Survivor; he took time out to come get some work on the business side of things in Nashville.  “I came up to work with my business partner, Jason Hollis of Life-Line Worldwide; we are getting my publishing, PRO (Performing Rights Organization) at BMI, copyrighting my songs, networking with producers & industry guys, and getting everything set-up for the record” says Matt Mayer.  While in Nashville Matt really wanted to get to see the inner workings of the songwriting and business-side of how things get done.  “I really want to do things right as Hollis is always telling me; take the time to do it right don’t let the industry dictate how you do things.  At the end of the day I want to make relevant hip hop music that speaks to me and hopefully to millions of people the world-over.  I’m the kind of artist who is very meticulous about the lyrics and how that message comes across.  This trip has taught me a lot and I’m just excited to see where the music will take me” said Matt Mayer.  American Survivor the album will be arriving late 2017 stay tuned for details.

SONGWRITING 101: SETTING UP YOUR BRAND

Presentation1 (2)The music business is a crazy ride that I’ve had the pleasure or heartache in some cases that I’ve been a part of most of my life since I was a teenager.  It’s a game filled with ups and downs but for the most part I’ve enjoyed it; a lot of it I had to learn the hard way through trial and error because no one showed me certain aspects of it.  After hundreds of albums I’ve had the opportunity to work on in A&R, Distribution, Marketing, Radio Promotions, Music Videos, as a Musician/Vocalist, etc. I’ve learned that most artists don’t take the time to learn the business side of the music business as much as they work on their craft creating music.  I just wanted to share with you how an artist can set-up their brand in this day and age of the Music and Entertainment business in a brief article.

HAPPY THANKSGIVING FROM LIFE-LINE WORLDWIDE