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Rock

LIFE-LINE WORLDWIDE 10TH YEAR ANNIVERSARY!

Nashville, TN-Jason Hollis, owner of Life-Line Worldwide has been in business now for 10 Years, as well as working for over 28 years in the Music Business in several different capacities.  The last 10 Years, he has worked with artists in multiple genres from Hip Hop, Rock, Country, Praise & Worship, Gospel, and R&B.  Working various positions in PR, Marketing Strategist, Brand Manager, A&R, Distribution, Project Manager, Radio Promotions, Artist Management, as well as a Studio Musician, Producer/Engineer, and Songwriter.  “Over the years I have worked with Gold, Platinum and Independent artists; and I have had an incredible time overseeing artists careers and working on hundreds of albums it has truly been a blessing. I’ve had ups and downs like everyone in this business but I must say that God has always directed me through it all to come out on the other side.”  In addition to the music business side of things, Jason has traveled around the world on mission trips to multiple countries in Africa, Europe, and here in the USA for people with needs.  “I never thought that I would ever be placed in the mission field; it was something I said I would never do but then God said, “ok, I’m gonna take you out of your comfort zone.” What I found was it was absolutely humbling and I learned so much from the different cultures that I visited; it was an amazing blessing for me and my wife to see.”  The future at Life-Line Worldwide will continue to grow in many different ways with the ever changing Music Business and I’m sure Jason Hollis will continue to help raise up new artists for the generations to come.

NEW YEAR, NEW MUSIC BIZ

I know I’m a month late for this but, I’ve been working hard behind the scenes setting up 2018.  I’m finishing my first book about Marriage, preparing new music business ventures, and finishing an album with my songwriting partner, Kevin Herrick for our group, Heller Ridge.  I’m really excited to share with you all about some opportunities that have been presented to me; more on that later.   Artists, if you need help creating, writing songs, marketing, A&R, or setting up your album for the marketplace give us a call here at Life-Line Worldwide, we want to shape artists into who they will become to further their career for longevity.  We are getting ready to celebrate our 10th Year Anniversary on February 8th of working with multiple genres of artists and labels in various capacities.  I’ve had a huge learning curve throughout the years; and it’s not been an easy task growing a business from the ground up but, with God’s help and many colleagues giving me advice throughout the years; I’ve persevered through it all and come out on the other side.  The music business has changed drastically since I began 28 years ago and I want to let you know that I do not have all the answers but, I never stop learning so that I can direct artists so that they understand how to navigate through all of the noise.  Let’s all work out our calling and put aside all of the distractions so that we can move forward and become the change that we want to see in this world.

SONGWRITING 101: CREATING AN ARRANGEMENT

Nashville, TN-Musician, Songwriter, Producer, Jason Hollis owner of Life-Line Worldwide wanted to share his take on “Creating An Arrangement” this can be written in many ways some musicians/producers do it all after the song is written and piece each part together or some do it as the song is being written.  “I wanted to let you all know that when I’m writing I’m usually thinking of the entire wide-screen picture of how I want the song to look, sound, and feel to the listener.  In the past I would write the chorus and then build the song around that but recently, I’ve been creating the intro to the song and writing from the first verse on; I hear in my head the guitars, keys, drums, strings, etc. all the way how to begin with a hook on the instrumental before a note is sung.  I work in increments from the intro, the verse, pre-chorus, chorus, if there’s a bridge, instrumental after the bridge or back to the chorus to the ending either fading out or a true ending arrangement.  At the same time, I’m thinking about the vocal arrangements on harmonies or stacking vocals on the melody of the song. I want the Country, Rock, R&B, Gospel, Jazz, or Southern Gospel that I’m recording to have that live sound like you’re in the room with me. I’ve listened to thousands of recordings and there was just a certain sound of how everything was recorded back then from The Beatles, The Rolling Sones, Led Zeppelin, Motown, The Staple Singers, Johnny Cash, The Eagles, and the list goes on and on. Now, on the Hip Hop, Electronic/Dance, or Pop I may be stacking tracks full of drum tracks, synths, samples, or vocals because that’s usually what I hear in my head; on occasion I utilize real instruments like bass, guitars, horns, or other instruments that I feel the song calls for.  As a songwriter, I literally have hundreds of unfinished songs, snippets of ideas, guitar riffs, and piano ideas galore maybe one day I’ll finish them all? I hope so but for now if something hits me I’m finishing the entire song and then moving on to the next one.  I am truly addicted to music it soothes my soul, it touches every emotion in me, it inspires me, and I hope it touches people in every walk of their lives and every situation that they are going through.  Ultimately, for me I pray that God speaks through the songs that I create to people everywhere and lives are effected” exclaims Jason Hollis.

RECORDING NEW MUSIC AT RED ROOM STUDIOS

Nashville, TN-Life-Line Worldwide Music Publishing owner, songwriter, Jason Hollis & songwriting partner, Kevin Herrick have been finishing up four new songs getting the basic arrangements with acoustic guitars & vocals recorded which finishes ten new songs in their catalog.  “We will begin to record a new album in the first of the year which will be out later in 2017.  We are going all out on this one with full production, it will be a new sound that we’ve created from my rock n roll writing style & Kevin’s country influence” says Jason Hollis.  Be on the lookout for more music from the writing duo in different genres of music writing for other artists as well as for their own.