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SONGWRITING 101: SETTING UP YOUR BRAND

Presentation1 (2)The music business is a crazy ride that I’ve had the pleasure or heartache in some cases that I’ve been a part of most of my life since I was a teenager.  It’s a game filled with ups and downs but for the most part I’ve enjoyed it; a lot of it I had to learn the hard way through trial and error because no one showed me certain aspects of it.  After hundreds of albums I’ve had the opportunity to work on in A&R, Distribution, Marketing, Radio Promotions, Music Videos, as a Musician/Vocalist, etc. I’ve learned that most artists don’t take the time to learn the business side of the music business as much as they work on their craft creating music.  I just wanted to share with you how an artist can set-up their brand in this day and age of the Music and Entertainment business in a brief article.

I want to share with you what you need to present to the world as an artist or label; what I mean by that is think about all of the things you need to start building a demand for your music and your brand.  The first thing is hire a Web Designer that knows how to create and brand a band website online and has done so for other artists.  I would recommend looking at your favorite arist’s website and look at the bottom of the page to see who created it.  Next I would think about what you want it to look like; make sure it is your creative mindset not someone else’s idea.  Now take advice from your web designer because they know what works on the internet and what doesn’t so that it’s not too busy or too cluttered.  Make sure it clearly says who you are as an artist and make it very easy to navigate.  Make sure that you have great photos taken for use on the website and press releases. Make sure you also have music videos and live performances on the website so that people get to know you as an artist and can relate to you and the image that you are portraying to the public.  This all goes into your branding of you as an artist.

The second thing I’d say in order of importance to set-up as an artist is getting your Publishing in order; make sure you have your songs copywritten go to copyright.gov website to protect your songs.  Then, go to choose a PRO or Performing Rights Organizations they are the societies responsible for collecting income for songwriters and music publishers when a song is publicly broadcasted on Television, Radio, Internet, Clubs, Restaurants, Concerts, etc.  The PRO’s that are available the USA are BMI, ASCAP, and SESAC make sure that you pick the one that’s right for you and do your research.  These will ensure that you are protected on everything that you create as a songwriter and as an artist.

The third thing I would set-up is your Social Media and make sure to set them to where they all have the same look on Facebook, Twitter, Instagram, etc.  It is very important to make sure that if you have your own artist page and you also have an independent label that you also create separate pages for the label as well so that you get a completely different look on Social Media which will help your brand as an artist and a lablel grow.

These are just a few steps you can take to begin branding yourself as an artist and it makes you more atractive to artist managers, labels, media, booking agents, etc. it truly creates an image of who you are and in many cases it tells people that you are very organized.  I hope these steps help you begin your journey.  God bless you

Jason Hollis-Owner at Life-Line Worldwide

 

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