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Classical

SONGWRITING 101: SETTING UP YOUR BRAND

Presentation1 (2)The music business is a crazy ride that I’ve had the pleasure or heartache in some cases that I’ve been a part of most of my life since I was a teenager.  It’s a game filled with ups and downs but for the most part I’ve enjoyed it; a lot of it I had to learn the hard way through trial and error because no one showed me certain aspects of it.  After hundreds of albums I’ve had the opportunity to work on in A&R, Distribution, Marketing, Radio Promotions, Music Videos, as a Musician/Vocalist, etc. I’ve learned that most artists don’t take the time to learn the business side of the music business as much as they work on their craft creating music.  I just wanted to share with you how an artist can set-up their brand in this day and age of the Music and Entertainment business in a brief article.

I.C.E. WORKSHOP IN NASHVILLE FRIDAY OCTOBER 11TH 2013!!

ICENashville, TN-Friday October 11th the I.C.E. Workshop will be held for upcoming independent artists and labels wanting to learn the basics about the music business.  The one-day course will cover many different catagories from distribution, marketing your album, social media marketing, how important it is to have a website, music production which includes mixing and mastering, touring, publishing, key award organizations, and much more.  This is one  jam-packed eight hour class that will begin to prepare artists and labels for the ever-changing music business.  The I.C.E. Workshop will feature hosts Jason Hollis of Life-Line Worldwide and Rick Greene of Infinity Music Distribution plus guest speakers Kene “Ghost” Bell of Ghostown Productions and  John Vanus of Vanus Creations.  “Everyone involved in this workshop are music business veterans who have each contributed to many different areas in the music business and I’m so glad that we can provide a service to musicians and business men and women to have what we never had; and that is the knowledge of how it all works.  I’m also excited because this isn’t just about the business side of things there is also a spiritual connection to doing business like Jesus did and we’ll be going over that as well” says Jason Hollis owner of Life-Line Worldwide.  This all kicks off the weekend before the Gospel Music Association Dove Awards on October 11th and the address is:

I.C.E. WORKSHOP 2013 CLASS WAS A HUGE SUCCESS!

I.C.E. Workshop 2013Nashville, TN-Friday January 18th was the day that the I.C.E. Workshop began it’s second year of preparing artists and labels of all ages what the music business is all about and understanding of how it works.  “This was the greatest attendance so far of doing this class we had twenty-two people there and everyone was so amazing!  They took notes, asked questions, and really got a lot from it” says Jason Hollis founder of the I.C.E. Workshop.  The class featured music industry veterans/hosts, Jason Hollis (Life-Line Worldwide/founder of Infinity Music Distribution) and Rick Greene (founder of Infinity Music Distribution).  ICEAs well as guest speakers Chris Chicago of Shamrock Media Group, Jamie Warden of Elite Talent Agency, Kene “Ghost” Bell of Ghostown Productions, and John Vanus of Vanus Creations.  The class covered everything from Radio Promotions, Booking, Touring, Distribution, Recording, Mixing, Mastering, Internet Marketing, etc. and really gave the students a large amount of knowledge in the eight hour course.  There will be more I.C.E. Workshops planned for later this year so check back for more information regarding the dates and times.

I.C.E. WORKSHOP TOMORROW FRIDAY JANUARY 18TH 2013 IN NASHVILLE, TN

ICENashville, TNI.C.E. Workshop is taking place on Friday January 18th at the Holiday Inn Express Hotel and Suites 2641 McGavock Pike Nashville, TN 37214.  The I.C.E. Workshop is for anyone involved in the independent music scene who wants to learn more about the ever-changing music industry.  Registration will begin at 8:30 AM and classes will begin at 9AM5:30PM; the cost is $75 per person cash or money order (please make money order out to Jason Hollis c/o Life-Line Worldwide).  This is the second year of the I.C.E. (Independent Christian Entertainment) Workshop classes in Nashville, TN and will also be in it’s second year in Atlanta, GA during GMA Dove Week in the spring of 2013.  The purpose for the I.C.E. Workshop is to inform independent artists and record labels how to prepare and gain important information about the music industry from both the Christian and Mainstream marketplaces.  The I.C.E. Workshop is open to any artists and record labels in Hip Hop, Gospel, Rock, Praise & Worship, or any other genre of music and will be hosted and led by the founders of Infinity Music DistributionRick Greene and Jason Hollis .