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Funk

SONGWRITING 101: SETTING UP YOUR BRAND

Presentation1 (2)The music business is a crazy ride that I’ve had the pleasure or heartache in some cases that I’ve been a part of most of my life since I was a teenager.  It’s a game filled with ups and downs but for the most part I’ve enjoyed it; a lot of it I had to learn the hard way through trial and error because no one showed me certain aspects of it.  After hundreds of albums I’ve had the opportunity to work on in A&R, Distribution, Marketing, Radio Promotions, Music Videos, as a Musician/Vocalist, etc. I’ve learned that most artists don’t take the time to learn the business side of the music business as much as they work on their craft creating music.  I just wanted to share with you how an artist can set-up their brand in this day and age of the Music and Entertainment business in a brief article.